The Marketing Pyramid
Four Point Marketing Strategy A good way to visualize marketing strategy is to picture a pyramid. A pyramid has four points–a triangular base plus a
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Four Point Marketing Strategy A good way to visualize marketing strategy is to picture a pyramid. A pyramid has four points–a triangular base plus a
The Foundation of Modern Marketing In 1961 marketing pioneer Rosser Reeves introduced the concept of the Unique Selling Proposition (USP) in his book Reality in
Practical Tips for Creative Writers Most writers get into the profession because they enjoy reading fiction and writing creatively, but picking up the additional business
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