
Traditional versus Alternative Publishing Options
What’s Right for You? During a recent discussion with a client who is publishing a book, the question came up whether their book project would
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What’s Right for You? During a recent discussion with a client who is publishing a book, the question came up whether their book project would

Assembling a Winning Presentation It used to be that if an author couldn’t land a major publisher, their main alternative was vanity publishing, which amounted

The Foundation of Modern Marketing In 1961 marketing pioneer Rosser Reeves introduced the concept of the Unique Selling Proposition (USP) in his book Reality in
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