Category: Marketing

The Foundation of Modern Marketing In 1961 marketing pioneer Rosser Reeves introduced the concept of the Unique Selling Proposition (USP) in his book Reality in Advertising. Since then the USP has become the foundation of modern marketing. In recent years the Internet has brought the concept to a wider audience.

Four Point Marketing Strategy A good way to visualize marketing strategy is to picture a pyramid. A pyramid has four points–a triangular base plus a peak–so we can call this approach “Four Point Marketing.” At the top of the pyramid is your product or service. This connects with the three

How to Command Marketing Authority Establishing yourself as an expert in your market is one of the best ways to boost your business or land a better job. If you’re seeking a job, citing your expertise can set you apart from other applicants, get you more interviews, enhance your hiring