Publishing for Publicity

How to Promote Your Business with a Book

Why Promote Your Business with a Book?

Your Book Is a Big Business Card

Publishing a book is one of the best ways to promote your business and open new doors. Being a published author automatically denotes you have authority status, which increases perceived value about your work and builds trust. That means your book makes it easier to get interviews, speaking engagements, and higher-value clients. Using your book as a sales tool is a great way to pre-screen your prospects as well as educate them on your services. In short, your book is a win-win for both you and your client.

So what gets in the way of publishing a book for profit? Most professionals would say they don’t know the process or how to get started, much less promote it effectively. No matter how good the content of your book is and how much value it will give your future clients, your book needs to look good with an eye-catching cover and professional typesetting for interior pages as an initial indicator of the quality of your service delivery. The good news is we have editors, designers, and print production specialists who will give you a product you can be proud of to represent your expertise and enable you to publish for profit.

Roy Rasmussen and Marian Hartsough
authors of Publishing for Publicity: How to Promote Your Business with a Book

Learn more about how you too can promote your business with a book with Publishing for Publicity: How to Promote Your Business with a Book, available at Amazon.com today.

Our Services

writing and editing

Writing & Editing

We can assist you in writing your book, or if you prefer, we offer ghostwriting services. We do extensive research, including market research to make sure you have a viable market. Our seasoned copy editors and proofreaders will ensure your manuscript will be professionally prepared.

Book Design & Publishing

We will work with you to get you the book of your dreams. We provide interior and cover design that will exceed your expectations. But just as important, we will help you navigate the world of publishing, from editing to print production, always there to answer your questions.

Publicity & Marketing

We will help you develop your Unique Sales Propositions (USP), so you know going in how to position yourself in the marketplace. We provide you with a press kit to kickstart your book promotions, as well as direct you to arranging media appearances, press releases, and more.

internet marketing

Internet Marketing

Today, social media marketing and video marketing is crucial in connecting with your potential clients and readers. It’s possible to connect with your prospects via LinkedIn, Twitter, and others in a way that you become an influencer in your field. Publishing a book adds to your authority

Testimonials

kindle publishing

Kindle Crash Course

Eight Steps to Publishing on Amazon Kindle’s growth has fueled a proliferation of overhyped, overpriced Kindle courses promising instant riches on Amazon even if you can’t write or don’t want to do any work. The fact is that Kindle is just another publishing medium and, like any other publishing campaign,

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sales

Judging a Book by Its Cover

4 Keys to Covers That Sell You can’t judge a book by its cover, but you can certainly sell one, publishers have long known. In 1951 DC Comics, publishers of Superman, published an issue which sold well. It happened to have an ape on the cover against a yellow background.

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david ogilvy

The Most Important Decision in Advertising

Advertising that Sells In 1972 the agency of advertising pioneer David Ogilvy, which had then generated over $1.48 billion for clients such as Rolls-Royce, attracted new business by placing a full-page ad titled “How to create advertising that sells,” summarizing the results of nearly $5 million in research. At the

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book visual aids

Designing Visual Aids for Books, Articles, and Presentations

Some Basic Guidelines Visual aids can enhance a presentation dramatically when used properly, or they can become distracting, time-consuming, and counterproductive when used haphazardly. Here are some basic guidelines for using visual aids effectively. Types of Visual Aids and Their Uses Publishers traditionally divide visual aids into two broad categories:

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The Business Side of Writing

Practical Tips for Creative Writers Most writers get into the profession because they enjoy reading fiction and writing creatively, but picking up the additional business skill set needed to write for a living can be challenging. Here are seven tips to help you improve the business side of your writing.

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white paper

Using White Papers Effectively

Six Affordable Ways to Boost Your Business Over the past two decades, white papers have proven to be one of the most effective and affordable ways to promote businesses online. Distributing white papers in the form of free reports and videos helps business websites generate traffic, build mailing lists, and

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