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Roy Rasmussen
Marian Hartsough
authors of Publishing for Publicity
The Foundation of Modern Marketing In 1961 marketing pioneer Rosser Reeves introduced the concept of the Unique Selling Proposition (USP) in his book Reality in
4 Keys to Covers That Sell You can’t judge a book by its cover, but you can certainly sell one, publishers have long known. In
What’s Right for You? During a recent discussion with a client who is publishing a book, the question came up whether their book project would
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