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Advertising that Sells In 1972 the agency of advertising pioneer David Ogilvy, which had then generated over $1.48 billion for clients such as Rolls-Royce, attracted
The Foundation of Modern Marketing In 1961 marketing pioneer Rosser Reeves introduced the concept of the Unique Selling Proposition (USP) in his book Reality in
Some Basic Guidelines Visual aids can enhance a presentation dramatically when used properly, or they can become distracting, time-consuming, and counterproductive when used haphazardly. Here
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