Copycats versus Copywriters
Roy Rasmussen
The Three Kinds of Copywriting Copywriting legend Eugene Schwartz, whose writing generated over $1 billion in sales, said that there are three types of copywriters.
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Publishing for Publicity
Roy Rasmussen and Marian Hartsough
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The Unique Selling Proposition
Roy Rasmussen
The Foundation of Modern Marketing In 1961 marketing pioneer Rosser Reeves introduced the concept of the Unique Selling Proposition (USP) in his book Reality in
Kindle Crash Course
Roy Rasmussen
Eight Steps to Publishing on Amazon Kindle’s growth has fueled a proliferation of overhyped, overpriced Kindle courses promising instant riches on Amazon even if you