Publishing for Publicity Roy Rasmussen and Marian Hartsough 5377 Vaca Station Rd Suite 432 Elmira, CA 95625
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The Three Kinds of Copywriting Copywriting legend Eugene Schwartz, whose writing generated over $1 billion in sales, said that there are three types of copywriters.
Advertising that Sells In 1972 the agency of advertising pioneer David Ogilvy, which had then generated over $1.48 billion for clients such as Rolls-Royce, attracted