Using Books, Reports, and Scripts as Sales Tools The old adage about the pen being mightier than the sword was put to the test in a GEICO commercial. A ninja armed with a samurai sword faces down a man wielding only a pen. The pen holder signs a delivery slip,
Advertising that Sells In 1972 the agency of advertising pioneer David Ogilvy, which had then generated over $1.48 billion for clients such as Rolls-Royce, attracted new business by placing a full-page ad titled “How to create advertising that sells,” summarizing the results of nearly $5 million in research. At the
5 Steps to Publicize a Small Business without Paying for Advertising Advertising is expensive, and often ineffective. I’m constantly amazed how often I’m trying to watch a video on YouTube only to be interrupted by an ad that has absolutely nothing to do with what I’m watching. I mean, I’ve
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