Book Reviews

Wow! Roy Rasmussen and Marian Hartsough have really hit it out of the ballpark with Publishing for Publicity. As a fellow writer I already “knew” everything I needed to know about How to Promote a Business with a Book... but this book very quickly made me check my ego at the door. Written in an easy, quick-to-read format the book is linear and logical and a terrific asset for anyone who wants to promote themselves or their business. The experience of the authors shines through in chapters that are insightful, very helpful and makes the book a “must read.” The chapter “From the Author to the Printer” is filled with the current and changing publishing technology that will be illustrative for novice writers and experienced authors alike. I immediately found myself highlighting information and tips in each chapter, and I found juicy tidbits everywhere! Some of my favorites were called Studying your Competitors, Referrals and Endorsements and Digital Information Products. You may not be fully versed in auto responders and eBooks when you pick up a copy of Publishing for Publicity, but by the time you are finished you can hold your own in everything from books as loss leaders to books as profit centers. I’d suggest you give this book your time and attention, even if you already “know” everything about publishing for publicity.