Roy Rasmussen – Page 5 – Publishing for Publicity

Using White Papers Effectively

Post category:White Paper Publishing
Post author:Roy Rasmussen

Six Affordable Ways to Boost Your Business Over the past two decades, white papers have proven to be one of the most effective and affordable ways to promote businesses online. Distributing white papers in the form of free reports and videos helps business websites generate traffic, build mailing lists, and convert visitors into customers. Here we’ll look at six ways strategic deployment of white papers can help boost your business. What Is a White Paper? White papers were originally government reports designed to sway public opinion by laying out the rationale behind official policy. In a business context, the white paper format has been adapted as a tool for influencing consumer opinion by presenting the benefits of a product or service. Online White Paper Formats In an online environment, white papers can take not only a traditional text format, but also multimedia formats such as narrated slideshows, videos, and podcasts.…

The Publishing Process

Post category:Traditional Publishing
Post author:Roy Rasmussen

7 Steps to Selling Your Book Successfully Many first-time authors invest enormous energy and time in writing their book before approaching a publisher to see if anyone is interested in buying it. This is the wrong way to go about getting published, and usually results in rejection of your manuscript. You stand a much better chance of selling your book if you follow the seven steps outlined here. 1. Doing Market Research Traditional publishers are looking for books with marketing potential in the range of 10,000 to 100,000 sales. The publisher has to use sales revenue to pay their own staff as well as cover costs like printing, shipping, warehousing, and promotion, so at the end of the day the author may make about $2 per sale. In order to make this worth your while and your publisher’s while, you should get some numbers to measure your prospective book’s sales…

Traditional versus Alternative Publishing Options

Post category:Self-Publishing Traditional Publishing
Post author:Roy Rasmussen

What’s Right for You? During a recent discussion with a client who is publishing a book, the question came up whether their book project would be better served by a traditional publisher or a print-on-demand publisher. The issue of how Kindle fit into the picture also came up. For others who might have similar questions, here are a few thoughts on the pros and cons of different publishing methods.Traditional publishing offers several advantages. Having a major publisher’s authority behind your name strengthens your credibility and builds your brand. Traditional publishers also have strong promotion and distribution networks. For some books, this can mean big sales.However all this comes at a price. Getting a major publisher to accept your book project is a major challenge requiring marketing and promotional skill above and beyond writing skill. If you do land a contract, you cede editorial control to the publisher. Unless the publisher…