The Three Kinds of Copywriting Copywriting legend Eugene Schwartz, whose writing generated over $1 billion in sales, said that there are three types of copywriters. Here I’ll call them “copycats,” “formula copywriters,” and “creative copywriters.” If we draw a sports analogy, we can say these three categories are equivalent to amateurs, rookies, and veterans. Let’s look at what makes the difference between an amateur copywriter, a rookie, and a seasoned pro. Copycat Copywriters Copycats are copywriters who have all the creativity of a thesaurus. Their idea of copywriting is to copy successful headlines and ads from swipe files and reword them. This approach is to copywriting what article spinning is to article writing. This method is most frequently used by non-writers who do something else for a living and have to perform copywriting functions out of necessity, or by beginning copywriters who have just taken a crash course. Schwartz said…