How to Promote Your Business with a Book
Publishing a book is one of the best ways to promote your business and open new doors. Being a published author automatically denotes you have authority status, which increases perceived value about your work and builds trust. That means your book makes it easier to get interviews, speaking engagements, and higher-value clients. Using your book as a sales tool is a great way to pre-screen your prospects as well as educate them on your services. In short, your book is a win-win for both you and your client.
So what gets in the way of publishing a book for profit? Most professionals would say they don’t know the process or how to get started, much less promote it effectively. No matter how good the content of your book is and how much value it will give your future clients, your book needs to look good with an eye-catching cover and professional typesetting for interior pages as an initial indicator of the quality of your service delivery. The good news is we have editors, designers, and print production specialists who will give you a product you can be proud of to represent your expertise and enable you to publish for profit.
Roy Rasmussen and Marian Hartsough
authors of Publishing for Publicity: How to Promote Your Business with a Book
Learn more about how you too can promote your business with a book with Publishing for Publicity: How to Promote Your Business with a Book, available at Amazon.com today.
We can assist you in writing your book, or if you prefer, we offer ghostwriting services. We do extensive research, including market research to make sure you have a viable market. Our seasoned copy editors and proofreaders will ensure your manuscript will be professionally prepared.
We will work with you to get you the book of your dreams. We provide interior and cover design that will exceed your expectations. But just as important, we will help you navigate the world of publishing, from editing to print production, always there to answer your questions.
We will help you develop your Unique Sales Propositions (USP), so you know going in how to position yourself in the marketplace. We provide you with a press kit to kickstart your book promotions, as well as direct you to arranging media appearances, press releases, and more.
Today, social media marketing and video marketing is crucial in connecting with your potential clients and readers. It’s possible to connect with your prospects via LinkedIn, Twitter, and others in a way that you become an influencer in your field. Publishing a book adds to your authority
7 Frequent Mistakes to Avoid When I worked in professional digital publishing, there were certain formatting mistakes that weren’t allowed on publications going out of our department to other departments or our company’s clients. I frequently see ebook authors making these mistakes, along with a few other common errors. To
4 Keys to Covers That Sell You can’t judge a book by its cover, but you can certainly sell one, publishers have long known. In 1951 DC Comics, publishers of Superman, published an issue which sold well. It happened to have an ape on the cover against a yellow background.
Some Basic Guidelines Visual aids can enhance a presentation dramatically when used properly, or they can become distracting, time-consuming, and counterproductive when used haphazardly. Here are some basic guidelines for using visual aids effectively. Types of Visual Aids and Their Uses Publishers traditionally divide visual aids into two broad categories:
Six Affordable Ways to Boost Your Business Over the past two decades, white papers have proven to be one of the most effective and affordable ways to promote businesses online. Distributing white papers in the form of free reports and videos helps business websites generate traffic, build mailing lists, and
5 Steps to Publicize a Small Business without Paying for Advertising Advertising is expensive, and often ineffective. I’m constantly amazed how often I’m trying to watch a video on YouTube only to be interrupted by an ad that has absolutely nothing to do with what I’m watching. I mean, I’ve
Advertising that Sells In 1972 the agency of advertising pioneer David Ogilvy, which had then generated over $1.48 billion for clients such as Rolls-Royce, attracted new business by placing a full-page ad titled “How to create advertising that sells,” summarizing the results of nearly $5 million in research. At the
Copyright © 2021-23 PublishingforPublicity.com | All rights reserved